The RESEARCH & discovery phase

What vendors wanted/concerns

"An easy-to-use platform, we want to be able to print out orders as we receive them, with minimal interaction with the dashboard. The flow should be simple to understand, with as few steps as possible."

Cantinos Pizza, Værløse
Test Vendor

"A place where I can handle orders quickly and easily, but also where I can expose my shop to new and potential customers."

Værløse Cykler, Værløse
Test Vendor

"I want to expose my shop to more local customers, but also make it easier for my customers to order quickly and easily, and let them pick up their order the same day."

Just Halal Shop, Herlev
Test Vendor

Key insights

Speed and low friction, on both sides

Fast ordering for customers, fast fulfillment for vendors
Visibility mattered as much as operations

Vendors saw ebiz as a discovery channel, not just an order tool
Vendors wanted simplicity over control

Minimal dashboard interaction, print-and-go workflows